Role of media in social change.
Discuss the role of media in social change.
Role of media in social change.
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Role of media in social change.
In the modern world, the role of media and its nature have changed drastically. Currently, along with television, radio, newspapers, etc., the Internet and Internet-based social media are strongly influencing society. Therefore, the media has a significant role in social change. However, both positive and negative effects of media on society can be seen. Here how the media is accelerating social change is discussed.
1. Presenting the picture of a changing society: - Society is constantly changing. But not all societies change in the same way at the same time. The media presents the picture and trend of change in changing societies. In this way, by being aware of the changes in different parts of society, changes in other parts of society are initiated.
2. Spreading education: - One of the most dynamic mediums of education is the media. The media helps people adapt to the changing society by spreading education. The spread of education and social change always initiate changes in society through mutual interaction. The media helps in this work.
3. Supply of information: - Daniel Lerner identified the media as one of the most important tools for social change. The media increases the supply of information among the individuals in the society. Through information, the mental mobility of people increases. As a result, the trend of social change continues.
4. Development of tastes and values: - The media develops tastes and values among the individuals in the society. The media introduces different and new social and cultural identities of different societies. All these new cultures change the thinking and values of people. The inevitable result of this is social change.
5. Promotion of government policies and plans: - Government policies and plans are a particularly helpful element in social change. Government policies and plans promote the spread of education, development, and improvement of the quality of life. People can become familiar with government policies through the media. The media brings about social change by presenting government policies and plans to the public.
6. Social change through socialization: - Media is one of the means of socialization. By enriching people with information through media, people can be informed about the prevailing social issues, rules and customs, culture, etc. By being informed about all these issues, people can participate in socialization. In this way, media brings about social change through the spread of socialization.
7. Awareness about social problems and help in creating solutions: - Media informs people about the various problems prevalent in society. By being informed about all these problems, awareness about the problems is created in the public. In this way, every problem finds its solution. The solution of every problem brings about far-reaching changes in the society.
8. Development of consumerism and social change: - Modern consumerist product companies promote their products through media. As a result, people can learn about new products every day and attractive advertisements broadcast in the media encourage people to buy those new products. The use of these new products brings about an important change in people's lives and society.
9. Creating an environment for change in the cultural sphere: - Modern media is publishing very modern news and articles in several areas. As a result, the spread of post-modern culture is becoming stronger in developing countries. A 'generation gap' is being created between people of ancient culture and modern culture. A kind of neglect is being created towards traditional culture among modern culture-minded people. The media is responsible for this kind of backward change.
10. Negative changes in society due to the spread of commercialization in all fields: - In the present era, the media is contracted to multinational companies for commercial reasons. As a result, the media promotes products in the guise of news. Such product-influenced news creates adverse reactions in the public mind. A kind of crazy demand for purchasing products is being observed among the individuals in the society. It seems that everyone is competing with each other to purchase modern products. In this way, the media has created an unstable situation in society.
Finally, it can be said that the media brings about social change in the society through the spread of education, provision of information, provision of news, socialization, etc. However, currently the media is causing negative social changes in several areas. For this, people's awareness is needed. Distorted, product-driven, conspiratorial, exaggerated - news brings about negative changes in society. It is necessary to prevent negative social changes from the bad effects of all these news. However, excluding some negative aspects, there is no doubt that the media plays an important role in social change.
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